Google Ads. Under control.

I help owner-led businesses turn Google Ads into a controlled acquisition channel — without meetings, micromanagement, or agency drama.

See if you qualify

How I work

I work with a small number of owner-led businesses at any one time so Google Ads stays simple, controlled, and boring in the best possible way.

I’ve worked inside and alongside high-spend Google Ads accounts and know exactly where money quietly leaks when nobody is paying attention.

Who this is for and who it isn’t

This matters more than anything else on the page.

This is a fit if:

You already sell a proven product or service

You want Google Ads handled properly, not experimented on

You prefer calm, clarity, and control over constant activity

You are willing to pay a premium to stop thinking about this

This is not a fit if:

You want weekly calls or constant updates

You enjoy tinkering, testing, and second-guessing

You are comparing providers primarily on price

You need reassurance more than outcomes

If this section puts you off, do not apply.
That is the intended outcome.

Why most Google Ads accounts quietly fail

Google Ads rarely fails all at once.

Most accounts decay slowly through:

Small, unchallenged decisions

Wasted spend nobody truly owns

Over-complex structures that rot over time

Too many opinions and not enough discipline

Left unattended, this decay costs far more than most businesses ever realise.

My job is to stop that decay and keep the system boring, stable, and under control.

The approach

Google Ads does not need to be complex to work.

My approach is built around a small number of non-negotiables:

High-intent searches only

Aggressive removal of wasted spend

Simple account structures that do not collapse under their own weight

Automation and monitoring instead of constant change

The goal is not excitement.
The goal is reliability.

If you want novelty, this will bore you.
If you want control, it will suit you.

How it works

You complete a short qualification form.
I review your business and current setup.

If it’s a fit, you receive a clear yes or no.
Access is granted and work begins.

You receive a short, plain-English written update once per month.
It covers spend, performance, and what matters next.

There are no onboarding marathons.
There are no standing calls.
There is no theatre.

Fees and terms

Engagements start at £1,500 per month, with a 90-day minimum.

I am not the cheapest option.
I am the option for business owners who want Google Ads handled properly and left alone.

If I’m already at capacity for your category or spend level, I’ll tell you directly.

Apply if this matches how you prefer to work

If this approach makes sense to you, you can apply below.

If you are looking for persuasion, comparison, or reassurance, this will not be a fit.

Apply to work together

Apply if this matches how you prefer to work

If this approach makes sense to you, you can apply below.

If you are looking for persuasion, comparison, or reassurance, this will not be a fit.

Apply to work together

Apply if this matches how you prefer to work

If this approach makes sense to you, you can apply below.

If you are looking for persuasion, comparison, or reassurance, this will not be a fit.